The ways in which we use social media are constantly changing and evolving. While initially a place for users to share photos with their family and friends and post aesthetically pleasing updates for people to be able to see what is happening in their lives; social media has increasingly become more integrated within consumer culture. Social media platforms have become increasingly more geared towards driving engagement and generating ad revenue. Some audiences who are primarily still using social media to connect and be “social” have been more resistant to this switch— but others love this integration. There are a plethora of ways to bridge this gap and encourage all types of audiences to engage willingly, and happily, with business accounts.
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